Netflix Global CEO Ted Sarendos and Information and Broadcasting Minister Anurag Singh Thakur.
Netflix Global Chief Executive Officer (CEO) Ted Sarandos met Information and Broadcasting Minister Anurag Singh Thakur on Friday.
During the meeting, Mr. Thakur highlighted the expanding creative economy and how India, backed by home-grown talent, has emerged as a hub for content and post-production, according to an official statement. He also discussed “how regional content from India is a global favorite today and among the most watched content globally, in addition to being dubbed into dozens of languages”.
Mr. Sarandos is one of the founding members of Netflix, which has a presence in 190 countries and more than 223 million subscribers. Netflix service was launched in India in 2016.
Through an initiative called “Elixir of Freedom Stories”, Netflix has committed to produce 25 short and inspiring videos for the Ministry of Information and Broadcasting.
“These videos are used by government agencies across the country on their social media, broadcast on the Doordarshan network, and distributed to public and private schools across the country,” the ministry said.
The first set of videos was on “Women Changemakers” and the second set was on the fighters of the First War of Independence (1857).
“Netflix has a deep commitment to the local creative community and has organized several skill development workshops and competitions, including a scriptwriting program for 100 women scriptwriters in partnership with NFDC (National Film Development Corporation), and international The Film Festival of India features animation masterclasses in collaboration with Gobelins L’Ecole,” Knott said.
He said: “Netflix also put a lot of regional content on the world map with our eagerly awaited southern slate. God father (Telugu) Dawn (Tamil) Major (Telugu) and the ghost Besides (Telugu). Beast (Tamil).
