Low competition keywords are the search terms or phrases that have relatively less competition among websites trying to rank for them on search engine result pages (SERPs). These keywords usually have lower search volumes but are easier to rank for, making them attractive to website owners and digital marketers who want to improve their visibility on SERPs and drive more organic traffic to their website. By targeting low competition keywords, websites can improve their chances of ranking higher on SERPs and attracting more targeted traffic to their site.
Where can I find low competition keywords for free?
There are several free tools and methods that you can use to find low competition keywords for your website:
Google Autocomplete –
One of the simplest ways to find low competition keywords is to use Google’s autocomplete feature. Simply start typing a search term related to your niche, and Google will suggest related keywords that people are searching for. These suggestions are based on real user search queries and can give you an idea of what people are searching for in your niche.
Google Keyword Planner is a free tool that allows you to research and analyze keywords for your website. It provides information on the search volume, competition, and other metrics for your target keywords. You can use this tool to find low competition keywords and also analyze the keywords you are already using on your website.
Ubersuggest is a free keyword research tool that provides data on keyword search volume, competition, and related keywords. It allows you to analyze your competitors’ keywords and find low competition keywords that you can target for your website.
AnswerThePublic is a free tool that provides keyword ideas based on questions that people are asking about your niche. You can use this tool to find low competition keywords that are relevant to your website and create content around them.
Google Trends is a free tool that provides information on the popularity of keywords over time. You can use this tool to find low competition keywords that are on the rise and create content around them before the competition catches up.
By using these free tools, you can find low competition keywords for your website and improve your chances of ranking higher on SERPs.
How do you find keywords with low competition and high volume?
Finding keywords with both low competition and high volume can be challenging, but there are several methods you can use:
Competitor analysis –
Analyzing your competitors’ keywords can give you an idea of which keywords have high volume and low competition. You can use tools like SEMrush or Ahrefs to analyze your competitors’ keywords and find opportunities for your website.
Niche-specific keywords –
Finding niche-specific keywords can help you target a specific audience and find keywords with low competition and high volume. You can use tools like Google Keyword Planner or Ubersuggest to find niche-specific keywords and analyze their search volume and competition.
Keyword modifiers –
Using keyword modifiers like “best,” “top,” or “review” can help you find low competition keywords with high volume. These modifiers indicate that people are looking for specific information and can help you target those search queries.
Analyzing search intent –
Analyzing the search intent behind keywords can help you find low competition keywords with high volume. For example, if people are searching for “how-to” guides or tutorials, you can create content around those topics and target those keywords.
By using these methods, you can find keywords with both low competition and high volume, which can help you improve your website’s visibility on SERPs and drive more organic traffic to your site.
How do I find keywords for a competition?
If you’re looking to find keywords to use for a competition, there are several methods you can use:
Identify the target audience – Start by identifying the target audience for your competition. Who are you trying to reach with your promotion or giveaway? Once you have a clear understanding of your target audience, you can use tools like Google Keyword Planner or Ubersuggest to find keywords that are relevant to them.
Brainstorm ideas –
Brainstorming is a great way to come up with new and creative keyword ideas. Get together with your team and start listing out keywords that are relevant to your competition. Think about the products or services you are promoting, and try to come up with keywords that would attract your target audience.
Use social media –
Social media platforms like Twitter, Instagram, and Facebook can be a great source of keyword inspiration. Look for trending topics or hashtags related to your competition and use them as keywords.
Conduct keyword research –
Conducting keyword research can help you find keywords that are popular and relevant to your competition. Use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer to find keywords that are driving traffic to your competitors’ sites or that have high search volume.
By using these methods, you can find relevant keywords for your competition that can help attract your target audience and drive traffic to your website or social media pages.
Use long-tail keywords –
Long-tail keywords are longer phrases that are more specific to your competition. These keywords may have lower search volume but can be easier to rank for and are more likely to attract your target audience. Use tools like Google Autosuggest or AnswerThePublic to find long-tail keyword ideas.
Check keyword difficulty –
When looking for keywords for a competition, it’s important to check the keyword difficulty. Keyword difficulty refers to how hard it is to rank for a particular keyword on search engine result pages (SERPs). Use tools like SEMrush, Ahrefs, or Moz Keyword Explorer to check the keyword difficulty of your chosen keywords and find keywords with lower competition.
Consider local keywords –
If your competition is focused on a particular location or region, consider using location-based keywords in your keyword research. Use tools like Google Trends or Google My Business to find local keywords and phrases that are popular in your target location.
Use Google Search Console –
Google Search Console is a free tool that allows you to see which keywords are driving traffic to your website. Analyze the data in Search Console to find opportunities for new keywords or to optimize existing keywords for your competition.
Don’t forget about negative keywords – Negative keywords are search terms that are not relevant to your competition. Use tools like Google Ads Keyword Planner or Google Search Console to find negative keywords and exclude them from your keyword strategy. This can help improve the relevance of your keywords and drive more targeted traffic to your website or social media pages.
By using these methods, you can find a range of keywords for your competition that are relevant, targeted, and have lower competition. It’s important to keep in mind that finding the right keywords for your competition is an ongoing process and requires constant monitoring and analysis.
Use keyword modifiers –
Keyword modifiers are words that you can add to your keywords to make them more specific. For example, adding words like “best”, “top”, “review”, or “guide” can help you find long-tail keywords that have lower competition but are still relevant to your competition.
Analyze search intent – Analyzing search intent is an important aspect of finding low competition keywords. Search intent refers to the reason behind a user’s search query. By understanding the search intent behind your target audience, you can find keywords that are more likely to convert into leads or sales.
Focus on niche topics –
Focusing on niche topics can help you find keywords with lower competition. Look for topics that are related to your competition but are not as widely covered. This can help you find long-tail keywords that are more specific and have lower competition.
Use forums and communities –
Forums and online communities can be a great source of keyword ideas. Look for forums and communities related to your competition and analyze the discussions to find popular topics and keywords.
Experiment with different keyword combinations –
Experimenting with different keyword combinations can help you find new keyword opportunities for your competition. Use tools like Google Keyword Planner or Ubersuggest to generate new keyword ideas and test different combinations to find the best keywords for your competition.
Finding low competition keywords for your competition can take time and effort, but it’s a crucial step in building a successful keyword strategy. By using a combination of the methods above and constantly monitoring and analyzing your keywords, you can find relevant and targeted keywords that can help drive traffic and conversions for your competition.